Prepare for the explosion of C2M (Consumer-to-Manufacturer) business model

Consumers want instant access to goods and services. And for manufacturing brands, today’s Internet provides them with the ability to go direct-to-consumer (D2C), and skip the middleman altogether. The D2C model is when consumers connect directly to manufacturers to purchase a product. Consumers place orders directly through the platform, and the factory receives consumers’ personalized orders. Going Consumer-to-Manufacturer has a multitude of benefits. Mainly, Consumer-to-Manufacturer is essentially evolving traditional manufacturing from an R&D and marketing-driven process into a consumer-driven process....

March 12, 2021 · 5 min · Urtzi Alfaro