Chinese Case Studies and Success Stories

Failures and Lessons Learned: Examples of foreign companies that struggled or withdrew from China and why

Introduction: Welcome to the course on Failures and Lessons Learned:

Apple’s Supply Chain: Managing Supply Chains with Local Manufacturers

Introduction: Welcome to this exciting exploration of Apple's

Case Study - Starbucks and Localization: Adapting a Global Brand to Chinese Tastes

Introduction: Welcome to Starbucks in China! Have you ever wondered

Navigating Success: Tesla in China – Lessons for Foreign Firms in the Auto Industry

Introduction Welcome to the course on “Tesla in China: How