Welcome! I’m Urtzi Alfaro, a Personal Development and Business Growth Coach dedicated to helping entrepreneurs overcome internal and external challenges to build a life of freedom and fulfillment. My mission is to guide you in transforming your mindset, breaking through limitations, and crafting a strategy for sustainable success.
My Journey
With a degree in Telecommunications Engineering, my career has taken me across the globe, working with startups and managing high-impact projects in the telecommunications sector. From leading innovative ventures to collaborating with multinational corporations, I’ve developed a deep understanding of strategic thinking and adaptability in a constantly evolving world.
But my path hasn’t always been straightforward. Like many entrepreneurs, I’ve faced moments of self-doubt and struggled with mental blocks that seemed insurmountable. It was during these times that I discovered the transformative power of mindset and how internal growth can unlock extraordinary external achievements. This realization reshaped my career and became the foundation of my coaching philosophy.
My Coaching Philosophy
I believe that true and sustainable business success begins from within. Through personalized coaching, I help my clients:
- Cultivate a resilient and growth-oriented mindset.
- Develop strategies to overcome obstacles and seize opportunities.
- Achieve balance and fulfillment while driving business success.
Passion for mental wellness and work-life balance are core principles I bring to every coaching session. By aligning your personal and professional goals, we’ll create a roadmap that fosters both achievement and satisfaction.
Why Work With Me?
International Expertise
My global experience includes:
- Leading diverse teams across Europe, the Americas, and Asia-Pacific.
- Managing high-stakes projects for startups and multinational corporations.
- Navigating cultural nuances and fostering collaboration in multilingual environments.
Proven Business Acumen
I’ve conceptualized, built, and tested products and strategies that drive tangible results. My expertise spans:
- Strategic planning and innovation.
- Business model design and agile transformations.
- Product development and market expansion.
Incorporating Technology and Global Vision As part of my commitment to staying ahead of industry trends, I also lead Connected Future Tech, a project dedicated to exploring the ecosystem that powers the Internet of Things. My team and I focus on the cutting-edge technologies shaping the future of connectivity—5G, 6G, satellite networks, IoT chipsets, and cloud integration. Through this project, I have gained valuable insights into the tech world and its strategic relevance to business growth. This knowledge shapes how I coach entrepreneurs to anticipate and adapt to rapid technological advancements in their industries.
Multicultural Insights
Having lived and worked in the UK, Switzerland, Spain, and beyond, I bring a global perspective to every challenge. Fluent in five languages—Basque, Spanish, English, French, and Chinese—I thrive in connecting diverse ideas and people.
In addition to my deep involvement in business growth and technology, I am passionate about global business dynamics. My interest in China’s expanding role as a global economic power has led me to focus on understanding its business environment and strategies. As part of my continuous learning, I closely follow the latest insights on China’s evolving economic policies, business strategies, and market trends. I incorporate this global perspective into my coaching to help clients navigate international business challenges and opportunities.
A Personal Note
Beyond my professional pursuits, I’m an avid traveler, passionate photographer, and lifelong learner. My interests span geopolitics, technology, strategy, and the global economy. Currently based in Madrid, Spain, I continue to explore new opportunities for growth and innovation, including learning Chinese and expanding my horizons.
Let’s Shape the Future Together
Are you ready to break mental barriers and achieve the growth you’ve always envisioned? Let’s work together to create a life and business you’re truly passionate about.